CAN-AM SPYDER PASSENGER COMFORT

Assignment: Persuade the all-important (often female) passenger that riding on the back of a Can-Am Spyder is like heaven itself.

Process. Develop a clear strategy of comfort benefits and convey them in an engaging manner in a web video.

Enjoy the Ride. The video was shot on location in Central Oregon in and around Bend, including the stunning scenery of Lake Billy Chinook.

Result: The video helped boost passenger acceptance of Can-Am Spyder ownership.

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