BRAMMO EMPULSE TT CASE STUDY
Assignment: Create a viral video for the launch of the Brammo Empulse electric motorcycle capable of 100+ mph and 100+ miles of range.
Process. From a collection of Brammo footage, conceive and execute a compelling video content piece that conveys key product benefits and informs viewers of the electric motorcycle’s capabilities.
Result. Released on YouTube, the highly-effective video received 800,000+ views in the first few months. Polaris Industries would eventually re-brand the motorcycle as the Victory Empulse TT.