by darrell | Sep 9, 2016
CAN-AM SPYDER PASSENGER COMFORT Assignment: Persuade the all-important (often female) passenger that riding on the back of a Can-Am Spyder is like heaven itself. Process. Develop a clear strategy of comfort benefits and convey them in an engaging manner in a web... by darrell | Sep 9, 2016
STANDBY GENERATOR CASE STUDY Assignment: When natural disaster strikes and the power goes out, demand for Generac home standby generators goes off the charts. Dealers are overwhelmed, and buyers get tired of waiting for a response. Eventually, once power is restored... by darrell | Sep 8, 2016
BRAMMO EMPULSE TT CASE STUDY Assignment: Create a viral video for the launch of the Brammo Empulse electric motorcycle capable of 100+ mph and 100+ miles of range. Process. From a collection of Brammo footage, conceive and execute a compelling video content piece that... by darrell | Aug 9, 2016
EVINRUDE OUTBOARDS 100 YEAR ANNIVERSARY Assignment: Bring to life the 100-year history of Evinrude outboard motors in a video to be used on the web, at trade shows and for public relations. Process. A unique combination of historical re-creation and actual archival... 
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